– In the August 2015 edition of the Australian Puppy Scams Hall of Shame, we expose Cracker .com.au, a site that in terms of its puppy classifieds is completely and utterly taken over by scammers.
As you’ll see from the attached video, moderation of the site is non-existent. The site pretends to be Australian, but is really run out of the Netherlands. To make customers feel as if the site is moderated, the owners simply include a bland disclaimer and contact email address for scam reporting purposes.
If you were to report one of the ads to the site owners however, there is almost zero chance you will receive anything other than an automated reply, which is true to form for such sites.
Of course, as we note in the video, if the site owners removed every puppy scam on the site, there would simply be no ads running at all.
Sites like Cracker use an authentic, “aussie sounding” name to try and draw people in from their target market – in this case unsuspecting Australian dog lovers. People think, “oh – with a name like Cracker, they must be Australian,”, when as we have shown, nothing could be further from the truth. Even if they were truly Australian, all the site owners are about is extracting revenue from Google. They do this by attracting as large an audience as possible and strategically placing ads from Google’s “Adsense” program on their pages, knowing that a certain percentage of site visitors will click on those ads and thus generate revenue for them.
So in summary, it’s all about the dollars, folks. The site owners couldn’t care less if you got ripped off every day of the week by the scumbags who post their fake ads on the site. All they care about is making as much money as possible from Google – and you as the consumer can go jump in the lake.
The only way to make such sites clean up their game from a consumer perspective is to avoid them like the plague. But more importantly than that, if you want to ensure you are not scammed by a fake puppy ad, stay away from the full list of sites we have named, shamed and exposed here and stick to the genuine, verified advertisers on pups4sale. You’ll be glad you did. 😉