Omnia Classifieds – Australian Puppy Scams Hall of Shame update July 2014

Omnia Classifieds Australia scam puppy ads
Omnia Classifieds Australia scam puppy ads

– Every month we encounter further Australian classified sites that allow puppy scams to be run on their pages. In July 2014 the Daily Dog added Omnia Classifieds Australia to the Australian Puppy Scams Hall of Shame, and indeed it’s membership is well deserved.

This particular site is actually based in the United States, and is one of a number of overseas sites that pretend to be Australian. Gumtree (headquartered in Holland) is perhaps the best known of these fake Australian sites, but as mentioned there are many more.

In the video attached to this Post, the pups4sale team walks you through the puppy scams being run on Omnia Classifieds Australia and the tricks the scammers use – some old and some new. Omnia itself is what is known as an “MFA” site, which stands for “Made For Adsense”. The site is plastered with Google Adsense ads, with the site owners also advertising heavily on the Google network. Their aim is to buy traffic on the Google Network as cheaply as they can, then encourage people to click on the Google ads on Omnia’s own pages as much as possible, in order to create revenue. Such sites work on a slim margin of revenue and advertise heavily in order to squeeze as much money out of their site as possible. Needless to say, they do not monitor (or care about) the quality of their ads. They are simply interested in as much traffic – and ad clicks – on their site as possible.

So, we have no hesitation in adding Omnia Australia Classifieds to the motley crew of internet villains who comprise the Australian Puppy Scams Hall of Shame as at July 31, 2014.


Needless to say, the Daily Dog encourages our readers to be very wary when considering buying or selling puppies – or anything else for that matter – on such sites. If they don’t care enough to monitor their advertisers, that means they sure don’t care about the people falling victim to the scammers who are advertising on their sites.

If you are aware of any other sites you believe may be running puppy scams in Australia and are not listed already on the Hall of Shame, please leave a comment below and we’ll be sure to investigate.

3 Responses to “Omnia Classifieds – Australian Puppy Scams Hall of Shame update July 2014”

  1. pups4sale

    An advertiser contacted us regarding the warning on Omnia and said:
    “I am really worried. A friend suggested/recommended I advertise our purebred pups on Omnia classifieds, which I stupidly did (I usually only use you guys as I have this time also). I have tried to delete my ad from their site but I cant, I thought it strange at the time because when I tried to edit the ad it was asking for a password. . one that I did not even set up as I did not register with them How can I get my ad deleted from their web site. I am really, really worried. I do request copy of licences before anyone enters the property to view and advise they are being videoed, but I don’t want to be associated with any scam. Can you help me please???”
    We replied:
    “That does sound like a bit of a problem.
    All you can do is contact their admin and ask for help logging in or ask for the ad to be removed.
    Such sites act in this way to maximise the number of ads it looks like they are hosting. So once your ad is up, it is often deliberately very difficult for you to remove it. This is a tactic they use to make their site look more popular than it is.
    Charming, eh?”
    Needless to say, sites like Omnia are to be avoided like the plague….because they are a plague on the internet itself.

  2. Clare O'Reilly

    thanks so much for your review. I picked up the grammar wasnt good and then they were in Qld for a couple of months and had puppies with them -selling cavapoos for $600 – I wish! and then grammar in email not great but then asked if I would come up to Qld (from Melbourne) or want them delivered – initial post was that they were from Melbourne so I though this was odd – looked on your review page for confirmation – thanks. Looks like I have to save more pennys and get a legitimate dog!

    • pups4sale

      Excellent, Clare. Glad we helped to save you from being scammed. The best thing you can do (apart from finding a genuine puppy on our site!) is to let as many people as you can know that omnia is totally overtaken by the scammers.

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