– Every month we encounter further Australian classified sites that allow puppy scams to be run on their pages. In July 2014 the Daily Dog added Omnia Classifieds Australia to the Australian Puppy Scams Hall of Shame, and indeed it’s membership is well deserved.
This particular site is actually based in the United States, and is one of a number of overseas sites that pretend to be Australian. Gumtree (headquartered in Holland) is perhaps the best known of these fake Australian sites, but as mentioned there are many more.
In the video attached to this Post, the pups4sale team walks you through the puppy scams being run on Omnia Classifieds Australia and the tricks the scammers use – some old and some new. Omnia itself is what is known as an “MFA” site, which stands for “Made For Adsense”. The site is plastered with Google Adsense ads, with the site owners also advertising heavily on the Google network. Their aim is to buy traffic on the Google Network as cheaply as they can, then encourage people to click on the Google ads on Omnia’s own pages as much as possible, in order to create revenue. Such sites work on a slim margin of revenue and advertise heavily in order to squeeze as much money out of their site as possible. Needless to say, they do not monitor (or care about) the quality of their ads. They are simply interested in as much traffic – and ad clicks – on their site as possible.
So, we have no hesitation in adding Omnia Australia Classifieds to the motley crew of internet villains who comprise the Australian Puppy Scams Hall of Shame as at July 31, 2014.
Needless to say, the Daily Dog encourages our readers to be very wary when considering buying or selling puppies – or anything else for that matter – on such sites. If they don’t care enough to monitor their advertisers, that means they sure don’t care about the people falling victim to the scammers who are advertising on their sites.
If you are aware of any other sites you believe may be running puppy scams in Australia and are not listed already on the Hall of Shame, please leave a comment below and we’ll be sure to investigate.